Privacy Policy
Last updated: December 30, 2025
1. Introduction
Welcome to Know Yourself. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our AI-powered personality assessment platform at knowyurself.com (the “Service”).
We take your privacy seriously. By using Know Yourself, you agree to the collection and use of information in accordance with this policy.
Key commitment: We never sell your personal data to third parties for marketing purposes.
2. Information We Collect
We collect the following types of information:
Information You Provide
- Assessment responses: Your answers to our 50 personality questions
- Contact information: Your name and email address (if you choose to provide them)
- Chat messages: Conversations with our AI personality coach
- Payment information: Processed securely by Stripe (we do not store your card details)
Information Collected Automatically
- Session data: Unique session identifiers to link your assessment results with your chat access
- Usage data: How you interact with the Service (pages viewed, features used)
- Device information: Browser type, operating system, and general location (country/region)
3. How We Use Your Information
We use your information to:
- Calculate your Big Five personality scores and determine your archetype
- Generate personalized AI insights based on your results
- Provide AI coaching conversations tailored to your personality profile
- Send your results to your email (if provided)
- Process payments for premium chat access
- Improve the quality of our assessments and AI responses
- Conduct research to enhance personality science applications
- Ensure quality, safety, and security of the Service
4. AI Processing and Third-Party Services
AI Processing Notice
Your assessment responses and chat messages are processed by AI models to generate insights and coaching responses. This is central to how Know Yourself works.
We use the following third-party services:
- Anthropic (Claude AI): Powers our AI insights and coaching. Your data may be processed according to Anthropic's Privacy Policy.
- Supabase: Securely stores your assessment data and chat history with encryption at rest.
- Stripe: Processes payments securely. We never see or store your full card number. See Stripe's Privacy Policy.
- Resend: Sends transactional emails (your results). See Resend's Privacy Policy.
- Vercel: Hosts our website and processes requests.
5. Data Retention
We retain your assessment data and chat history for as long as your session is active and for a reasonable period afterward to allow you to return to your results.
Deletion: You may request deletion of your data at any time by emailing us at hello@knowyurself.com. We will process deletion requests within 30 days.
Some records may be retained longer as required by law (e.g., payment transaction records).
6. Data Security
We protect your data using industry-standard security measures:
- Encryption in transit: All data is transmitted over HTTPS/TLS
- Encryption at rest: Your data is encrypted in our database
- Access controls: Only authorized systems and personnel can access your data
- Secure payment processing: We use Stripe and never store card details
While we take reasonable precautions, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
7. Children's Privacy
Age Requirement
Know Yourself is intended for users who are 18 years or older. We do not knowingly collect personal information from children under 18.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@knowyurself.com. We will take steps to delete such information.
8. AI-Specific Disclosures
Important Notice About AI
- Our AI personality coach provides general insights only, not professional psychological, medical, or therapeutic advice.
- AI-generated content may occasionally contain errors or inaccuracies.
- Your chat conversations may be used to improve our AI systems, but are never shared with third parties for their marketing purposes.
- The Big Five assessment is a self-discovery tool, not a clinical diagnostic instrument.
9. Your Rights
You have the right to:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your data (subject to legal retention requirements)
- Portability: Request your data in a portable format
- Opt-out: Unsubscribe from promotional emails (note: we only send transactional emails with your results)
To exercise any of these rights, contact us at hello@knowyurself.com. We will respond within 30 days.
10. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the CCPA:
- Right to Know: You can request disclosure of the categories and specific pieces of personal information we've collected about you.
- Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
- No Sale of Personal Information: We do not sell your personal information to third parties.
To make a CCPA request, email us at hello@knowyurself.com with “CCPA Request” in the subject line.
11. Cookies and Tracking
We use minimal cookies and tracking:
- Session cookies: Essential for the Service to function (remembering your assessment progress)
- Analytics: We may use basic analytics to understand how the Service is used
We do not use advertising cookies or sell data to advertisers. We do not participate in cross-site tracking.
12. International Data Transfers
Your data may be processed in the United States where our servers and third-party providers are located. By using the Service, you consent to this transfer.
We ensure appropriate safeguards are in place when transferring data internationally.
13. Changes to This Policy
We may update this Privacy Policy from time to time. For material changes, we will provide notice via email (if you've provided one) or prominent notice on the Service at least 30 days before changes take effect.
Your continued use of the Service after changes constitutes acceptance of the updated policy.
14. Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us:
- Email: hello@knowyurself.com
- Website: knowyurself.com
We aim to respond to all inquiries within 30 days.